Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates is a new housing estates which is aimed at high income individuals and young couples. This presents a great opportunity for the store. A typical household’s income is between $85,000 and $100,000. In addition, it is the only food store with two miles of the housing estate.
It is owned by Thomas Renner, and Heidi Renner. Thomas and Heidi are a great business partnership. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.
Luna’s will carry a variety fresh, organic produce and packaged food. In addition, Luna’s will rent a small section of the store to a cafe. The cafe will offer lunch, breakfast, coffee, tea and pastries.
Luna has a competitive advantage because of its location, customer service focus and owners’ experience.
1.1 Mission
Luna’s Convenience Shop is a convenience store that sells packaged food, frozen foods, and other non-food items to Aspen Estates residents and the surrounding communities. The store will sell fair-priced items and generate a healthy profit.
1.2 Objectives
1. To make Luna’, the most preferred convenience store for the residents in Aspen Estates.
2. To be able to break even by the end the first year.
3. To realize a net profit at 5% in three years.
1.3 Keys To Success
Keys to Success:
1. Aspen Estates residents are convinced Luna’s is “their”′ convenience.
2. Turnover inventory an average of 15 to 20 times annually
3. To provide a wide range of groceries, foods and household supplies.
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