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Jennifer Raney Herriage

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Convenience Store Cafe Business Plan

March 3, 2023 By JamesCall Leave a Comment


Convenience Store Cafe Business Plan


Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates is a new housing estates which is aimed at high income individuals and young couples. This presents a great opportunity for the store. A typical household’s income is between $85,000 and $100,000. In addition, it is the only food store with two miles of the housing estate.

It is owned by Thomas Renner, and Heidi Renner. Thomas and Heidi are a great business partnership. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.

Luna’s will carry a variety fresh, organic produce and packaged food. In addition, Luna’s will rent a small section of the store to a cafe. The cafe will offer lunch, breakfast, coffee, tea and pastries.

Luna has a competitive advantage because of its location, customer service focus and owners’ experience.

1.1 Mission

Luna’s Convenience Shop is a convenience store that sells packaged food, frozen foods, and other non-food items to Aspen Estates residents and the surrounding communities. The store will sell fair-priced items and generate a healthy profit.

1.2 Objectives

1. To make Luna&#8217, the most preferred convenience store for the residents in Aspen Estates.

2. To be able to break even by the end the first year.

3. To realize a net profit at 5% in three years.

1.3 Keys To Success

Keys to Success:

1. Aspen Estates residents are convinced Luna’s is &#8220their&#8221′ convenience.

2. Turnover inventory an average of 15 to 20 times annually

3. To provide a wide range of groceries, foods and household supplies.


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Filed Under: Businnes Plan Tagged With: cafe, convenience, store

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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