FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product has been designed and created by a Ph.D. veteran of the special education industry, to meet the needs of this special customer segment. The software will help students learn life skills, and it will also be enjoyable to use. FoodFun LIS was formed as an Illinois L.L.C. Sue Altamirankow is the founder, and she will be based in Chicago.
The Market
FoodFun has identified four distinct market segments that will be interested in the software product. These are the most likely buyers of the software. These are the segments:
- Centers for Independent Living‘#8211 These centers help individuals with developmental disabilities to live independently. The curriculum usually focuses on four key life skills that the individual must possess in order to live independently.
- Schools#8211 All states are required by law to provide special education for students under 21. The school districts are often the educational providers until the students are 18 and will be interested in FoodFun’s software as they help the students obtain fundamental lifeskills.
- Proactive Parent Parents who want to be involved in their children’’s education will search for tools that can be used at home to aid their child’s learning.
- Agencies– Many states have formed agencies that act as brokers to connect service providers with individuals. The establishment of agencies is usually a result a settlement or payment in a lawsuit (including a case class action).
Parents will be expected to only purchase one copy of this program. However, other segments will typically purchase multiple copies/site licenses.
The Product
Grocery shopping and socialization/leisure are two of the main lifeskills which individuals with developmental disabilities are taught. FoodFun has developed a unique software product that is an effective teaching aid for these important skills. The software’s first component is grocery shopping. This takes the form of a digital cookbook of recipes. Each recipe is represented as a photo. The student can choose the photo they want and then see a list that includes the ingredients and tools needed to create the dish. The student then has the option to print the pictures, and can take the pictures with them to the supermarket to help them shop on their own.
The second component is the socialization/leisure time module that provides the user with a choice of many different social events/parties for which they can prepare food. This module allows students and others to plan for a party. (We know everyone loves planning parties.) It also includes music to accompany each type of social event. Many people with developmental disabilities (or most) will experience joy when they click on a particular social event and hear the music.
Competitive Edge
There are many companies in the market that offer educational products. FoodFun LIS will leverage their competitive edge by incorporating entertainment into their software product, a means of creating interest and joy while using the software. The program’s effectiveness will be increased by creating interest and joy. FoodFun believes that students are more likely to enjoy the product than being forced to use it.
Management
FoodFun was founded by Sue Altamirankow. Sue holds a Masters in special education and a Ph.D. She has been teaching at universities for eight years. Her paper, “Implications in lifeskill training for individuals with autism”, was groundbreaking. It covered all aspects of lifeskills. This thesis was the basis of her idea to create a software company. She was able to create a study tool that would be both fun and useful. It would be enjoyable for students to use it and it would be efficient because it taught vital life skills.
individuals with developmental disabilities that allow them to live more independently. FoodFun projects revenues of $400,397 in years two and three, and $490,000.000 in years three and four.
1.1 Mission
To develop fun-to-use educational software for non-readers with developmental disabilities. Our software will provide lifeskills training that empowers the individuals and make them more independent. We are here to create products that meet the needs of society and make a positive contribution to it.
1.2 Keys for Success
- Design educational software that’s both fun and constructive. If it is not fun, it likely will not be used.
- A strong marketing campaign is necessary to raise awareness about the software and its benefits in all schools, training centers, brokerages and parents.
- For your organization, establish strict financial controls.
1.3 Objectives
- Sales will triple in the first 2 years.
- By year four, you can achieve 20% market penetration
- Assist more then 10,000 people with disabilities.
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