Our computers are our lifeline. If you don’t have a reliable channel, such as a friend or company, it can be difficult to find trustworthy expertise. We solve that problem.
PC Repair will offer computer and technical consultation (repairs or training, networking, upgrade service, etc.) to both small businesses and homeowners. The company’s focus will be on quality, marketing, and customer relations.
Businesses that are skilled in computer-related advice and updating customers is essential because of the industry’s extraordinary technological progress. The majority of potential customers in town are unhappy with the existing options. This creates an opportunity for innovative start-ups. Our business will generate the largest share of revenue from small businesses that use PCs. Business Week projects that the computing industry will grow at an average rate of 12%. The processor speeds will continue to improve for years to come, making it a rich source for sales.
PC Repair is focusing primarily on the small business market. These customers don’t usually have a full time IT person but need full-time support. PC Repair will offer an affordable, on-demand service for these customers. We also offer maintenance contracts that provide additional income each month. Residential customers will find us very affordable and friendly with a flexible schedule that suits their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. According to market research, there are plenty of businesses for small companies such as PC Repair.
Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. Our local competitors are weaker than ours, so PC Repair’s strengths do not seem to be overwhelming.
Computer maintenance and repair is fragmented with only a handful of large national companies and many small local shops. Many computers are repaired in store near the customer. However, parts needed for the repair can sometimes be delayed by major distributors and manufacturers. Large chains have solved the problem by stocking large quantities of inventory at all times. However, local stores allow customers to trade in their trust for some time and offer customers the opportunity to interact with them.
PC Repair has a strong relationship with a local distributor. We can do special-orders quickly, which is more expensive than usual channels. However, this will enable us establish a reputation for being prompt and responsive to our customers, especially those in small businesses. We plan to use this customer loyalty as a source of great word-of mouth marketing and steady development.
PC repair will set the standard for on-site computer solutions through fast, on-site service and response. Our customers will receive individual attention and very reasonable prices. We will provide the highest level of customer service to our customers. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.
Because of our cost control, we will still see a modest but steady net profit in the first 12 months. Even after moving into a lease space and hiring more technicians. Although we do lose some money the second and three years later, the salary of the owner and any cash flow losses are covered. Tax benefits will be available. We are confident that we will be profitable in the long term.
Financial Highlights by Year
Finance is required
We will be getting $43,000 to start. That will be a $20,000 loan and $23,000 from the owner.
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