There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green Tea. There is something for everyone.
The Daily Perc provides the best hot and cold beverages to its customers, with a special focus on specialty coffees, blended teas and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
The United States is an extremely mobile country. We became a nation that thrived from the freedom to travel wherever we wanted, whenever we wanted. It has only gotten worse. America has more than 250 million people, including children and women. Half of them are too poor, too old, or too young to drive an auto. Yet, there are more licensed vehicles in the country than people. And that mobility has created a unique need in our society.
Our market is comprised of people with busy lives, who want quality and have disposable income. They don’t have the time to go to a upscale coffee shop and enjoy a unique coffee beverage while they read the newspaper. However, they still have the desire for the uniquely blended beverage as they hurry through their busy lives.
The Daily Perc has four major competitors in its drive-thru segment. They are the national specialty beverage chains, such as Starbucks and Panera, local coffee houses–or cafes–with an established clientele and a quality product, fast food restaurants, and convenience stores. Each outlet has a distinct clientele.
Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want to be allowed to ‘#8220â€™ design their coffee, enjoy the fresh pastries, and listen to the soothing Italian sounds. It is a tranquil, slow-paced environment.
Customers at convenience stores or fast food restaurants are quite the opposite. They have no time for idle chatter and are willing to overpay for whatever beverage the machine can spit out, as long as it’s quick. They pay for gas, then get on the road again to work. They are able to tell the difference between good and bad even though they have the taste and desire to do so. However, time is more important to them.
Competitors to the Mobile Cafes on campuses would include fast food restaurants–assuming they are close enough to the consumer that they can get there and back in the minimal allotted time, vending machines, and company or school cafeterias. The consumers in this environment are looking for a quick, convenient, fairly priced, quality refreshment that will allow them to purchase the product and return to work, class, or other activity.
Mobile cafes would compete with other vendors who sell refreshments at festivals or fairs. People attending such events are prepared to pay a higher price for a better product.
The Daily Perc is a coffee shop that offers hot and cold beverages. It specializes in specialty coffees and blended teas. TDP will also offer soft drinks, fresh baked pastries, as well as other confections. TDP will add seasonal beverages such as hot apple cider or hot chocolate to their range of products.
The Daily Perc’#8217’s financial picture looks promising. Since TDP is operating a cash business, the initial cost is significantly less than many start-ups these days. TDP understands the process is labor-intensive and that it requires a higher level talent. TDP’s greatest competitive advantage is its investment in its staff. This pro-forma program aims to finance the equipment and facilities. These items are capital costs and will be financeable. It will be necessary to have a minimum amount of stock in order to maintain the product’s quality and to allow for price drops if and when they occur.
The Daily Perc anticipates a combination of investment and long term financing.
to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. This will require that growth is slower than normal, but it will be a steady, financially sound expansion based on customer requests and product demand.
Financial Highlights Year-by-Year
Partner 1 $20,000
Partner 2 $20,000
Partner 3 $20,000
Partner 4 $20,000
Partner 5 $20,000
Partner 6 $20,000
Partner 7 $20,000.
Partner 8 $20.250
Partner 9 $20.250
Partner 10 $21,250
Total of $221.950
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