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Jennifer Raney Herriage

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Coffee Export Business Plan

March 3, 2023 By JamesCall Leave a Comment


Coffee Export Business Plan


Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. We will increase production capacity from 72,000/60kg to 120-160,000/60kg annually. Our coffee stands out among the rest. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. The demand for coffee has increased sixfold in the last six years and we have had no choice but to refuse any requests for larger quantities.

In the first year, we expect growth of 30% and sales to exceed ($BRL) our expectations. The plant will be running at maximum capacity by year three. Based on the current prices of coffee, we expect exceptional profits ($BRL). Positive indicators have been received from importers that this additional quantity of beans will eventually be sold.

These are the keys to our success:

  1. Establishing and maintaining relationships with American importers as well as Brazilian coffee brokers and wholesalers.
  2. In three years, bring the new facility to maximum productivity.
  3. Increase our profit margin through the use technology that is more advanced in the new facility.
  4. Effectively communicating with current and potential clients, using targeted efforts, about our position of a differentiating provider of high quality Arabica beans around the globe.

1.1 Objectives

Silvera & Sons aims at:

  • The proposed facility is expected to increase production and sell 78,000/60kg bag per year, and approximately 100,000/60kg bags/year in the first year. It will also be able to reach a maximum capacity of 120,000/60kg bags/year by year three.
  • Sales will increase substantially within the first year.
  • Establish strategic relationships with 15 American importers in Los Angeles and San Francisco.
  • In the next three year, increase gross margins

1.2 Mission

Silvera & Sons Ltda aims at serving coffee importers and lovers by exceeding minimum acceptable quality standards, and providing the highest quality product for the lowest price. We value the relationships we have with our customers, both current and future, and want to show our appreciation by providing exceptional, guaranteed product quality, personalized service, and efficient delivery. Our commitment to our customers and the country of Brazil will be reflected through honest and responsible business.

1.3 Keys for Success

Silvera & Sons is a success story.

  • Establishing and maintaining relationships with American importers as well as Brazilian coffee brokers, wholesalers and distributors.
  • The new facility was brought to maximum production in three years.
  • Increase our profit margin through the use technology that is more advanced in the new facility.
  • Effectively communicating with potential and existing customers about our position as a unique provider of Arabica beans at the highest quality worldwide.


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Filed Under: Businnes Plan Tagged With: business, coffee, export

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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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