Opportunity
Problem
The education of our children must be started earlier. The school system is failing. Those who can hire private teachers and tutors to help with their children’s education should.
Solution
The Toddler Warehouse offers full-service child and developmental services for toddlers aged three to five years old. The Toddler Warehouse is focusing on the high-end market segment: professional parents earning double income. These ambitious parents will often be eager to see their children develop and will pay for the best facilities.
Market
The Toddler Warehouse will be offering child care/development for toddlers age three to five. The Toddler Warehouse aims to serve professional families of double income that are not able to provide care for their children due work obligations. The Toddler Warehouse targets families that want more than simple babysitting. They are looking to enroll their children in a program that develops many skills, including socialization skills and arts and crafts, large muscle groups workouts, reading, maths, and numbers. Parents who are ambitious by nature and who are professionals are likely to want their children to succeed. They will also be willing to spend the most money for the best developmental care services.
Competiton
The Toddler Warehouse is a competitor in the child-care industry. The child care industry is very broad and populated. Companies at all levels of the market are available, from basic baby-sitter services to those that compete with The Toddler Warehouse. There are both services that provide standard business hours and those that offer evening or night hours. There are services that can be scheduled and services that can be canceled. A lot of parental choices are based on quality, price and gut feeling. The Toddler Warehouse believes that focusing on a specific market is key to success. They also recommend choosing a growing market.
Why Us?
The Toddler Warehouse’s mission is to provide top level child care. Our goal is to keep customers coming back. If we follow this maxim, all else will fall into place. Our services will exceed the expectations of our customers.
Expectations
Forecast
The first year will be profitable. After year 3, we will be able employ more general help that focuses on the care aspect of care.
Financial Highlights for the Year
Financing Required
Matt will invest $85,000
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