Philadelphia is home to a unique kosher market. They recently found that they enjoy and need kosher foods. It is healthy, organic, and clean. It helps keep people healthy. People are in need of really good food.
Fressen will take up a niche market in the kosher-catering market. Fressen offers creative menu items, which will broaden people’s views on kosher food. This market is made up of two target segments.
Philadelphia has a unique kosher catering market. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers tend to serve the part of the market that must have kosher food served at an occasion due to religious beliefs, but struggle to able to afford the cost variance between standard and kosher catering. These caterers all offer fairly standard menus. There is also a fifth caterer who serves the middle class, but also the lower end. Despite Philadelphia being home to a large population of wealthy people who adhere to the laws and practices of kashrut, they are often underserved.
Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen Catering’s focus on customer service is what makes them stand out in a world that is saturated with kosher caterers. In turn, there is less pressure to accommodate customers. Fressen is approaching customers as if there were substantial competition between service providers. Fressen Catering will develop a lasting relationship with local customers by making customer satisfaction a priority.
Fressen Catering’s mission it to provide the best kosher caterers for customers. Our goal is to keep customers happy and attract new ones. If we follow this maxim, all else will follow. Our services will meet or exceed customer expectations.
Fressen Catering is expected to turn a profit in the next year. It will be fully operational and well-staffed, able to support Susan and her employees. Susan will be in a position to repay the 90,000 loan to family and friends by year 4.
Financial Highlights per Year
Financing is Required
This business requires $130,000. Susan will contribute $40,000 while friends and family will contribute $90,000.
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