Sumptuous Cuisine Catering is a local catering company serving both business and private clients in Doeuvreville and the surrounding towns within a ten mile radius. The business started in 2005 as a catering service and event planning company. The business provides event management and event staff. It also offers a wide range of food and beverage options for breakfast, lunch, dinner, and snacks. Sumptuous Cuisine Catering wants to expand its operations and open a dedicated venue in Doeuvreville called The Sumptuous Barroom. The Sumptuous Room will provide a mortgage for the space, its cash reserves, and convertible debt to angel investors.
The addition of The Sumptuous Ballroom to the services provided by Sumptuous Cuisine Catering will enable gross margins to rise above their previous levels and industry averages as rentals of space provide high gross margins. Both existing and new clients will be interested in using this space, and in the additional services Sumptuous Cuisine Catering provides. From their 2009 levels, top line sales will more than double to 2012. Even with the anticipated rises in operating expenses, net profits from this acquisition will triple between 2010-2012. Sumptuous Cuisine Catering aims to use the space at least 40% per day by the end 3rd year to achieve these objectives.
Objectives
Sumptuous Cuisine Catering aims to achieve the following three-year milestones in the launch of its new ballroom:
- Renovate the interior of your ballroom and make it more comfortable
- Hiring and keeping a facility manager to oversee the logistics of new space.
- A positive return on investment of the ballroom purchases by the end for the second year
- Utilize the ballroom on 40% of days by the end of the third year
Mission
Sumptuous Cuisine Catering provides top-quality event services to private and business clients in the Doeuvreville region. Sumptuous Cooking Catering will make your event unforgettable. They will prepare delicious food and provide excellent service.
Keys to Success
Keys to success in the catering and event business include:
- Manage and exceed client expectations
- Balance expert opinions and advice with consideration for the client’s needs and vision
- Show professionalism on the day of event
- Even when it is difficult to make decisions, protecting the client’s rights and liability
Sumptuous Cuisine Catering is mindful of these key points through every event they have catered and managed in the past. As they start their own catering company, they will be able to renew their efforts.
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