Our Mission : We aim to tap into today’s brightest minds by giving them the tools to study the trends, themes and technological advancements that are common among college students, and to decipher how they translate into investing dynamics in the stock market.
Description of the Business Concept: We will offer bright, motivated college students who are passionate about business and investing a forum to gain real business experience by empowering them to analyze trends, themes, and companies and write about them outside of the classroom. The original thoughts and ideas of these business-minded wunderkinds will be available on the Internet at our website: www.thewonderkind.com and in a hard copy newsletter printed quarterly and mailed to subscribers. We are an informational publishing firm that offers analysis and key trends in different industries to our subscribers. The Wonderkind’s focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts–current market and product trends, social issues, and general stock market dynamics–and decipher how these phenomena translate into current investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients. Interested readers from across America will be able to access the collaborative findings of The Wonderkind by subscribing via the website for a monthly fee of $12.95 or $129.95 per year. This flat fee allows unlimited access and interaction with our analysts online, as well our quarterly newsletter which includes the top articles as well as analyses in a printed format.
Strategy and Opportunity . The founding partners will be relying on their own investment wisdom and perspicacity along with the help of their network from other schools across the nation to create the initial knowledge. This marketing tool will encourage motivated students to submit original investment ideas for publication on The Wonderkind’s website and newsletter. We are confident that motivated students will embrace this chance to get exposure and honor by publishing on the website, as well the quality periodical. Judging from the quality of investment analyses submitted we would look to recruit additional full-time writers and compensate them accordingly. As our subscriber base continues to grow, so will the number and quality of articles submitted by students.
The Wonderkind has many possible recruitment and implementation options, including the Internet, promotion through official college and university newsletters or magazines; with business or entrepreneurial departments at other schools; as well as support and friendship from family and friends.
Target Market Subscribers to The Wonderkind will feel motivated to get exposure to the pulse and collegiate America. The Wonderkind’s target audience is:
- The vast majority of information available to business professionals is from a variety sources.
- Students in college with marketing, finance, or business interests.
Competitive Advantage – Our competitive advantage is double:
- There is currently no other investment publication that taps into the collective collegiate intellect.
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We are looking for motivated college students who are tired of the inability to arrange internship programs at large corporations.
- The internship could be done during the school year or during the summer.
- Our internships will be completed electronically so students don’t have the need to relocate or arrange for lodging.
The Wonderkind’s uniqueness lies in its planned creation, which includes a group of elite college students who are America’s most technologically skilled and dynamic youth. College students of today command more respect from business professionals and society at large than ever before. All seem to have an interest the pulse and future of collegiate America after the success stories of college entrepreneurs like Bill Gates and Michael Dell.
Economic Potential: We project over one million dollars in annual revenue every year using our five-year projections.
Our bottom line could benefit from additional value-added offerings and cross marketing efforts starting in the next two years.
Management: Both founding partners, Frank Peanut and Jacob Sweller have unique resumes and background experiences. Each brings to the table unique personal qualities that will compliment each other as they grow and manage their businesses.
Frank Peanut, a finance major, is in the top 5%. He was mentored in the past by two Minneapolis-based hedge fund managers. Frank currently serves as Co-fund Manager for the Investment Club. This club has an estimated $400,000 of assets. Frank has been investing in equity markets since he was 14. After graduating, Frank intends to continue his education by working in the Investment Banking sector for a while before moving on to graduate school.
Jacob Sweller is currently on track to earn a dual degree, in finance and government. Jacob, enrolled at the Honors Program, scored a 1500 SAT test score and is currently ranked within the top 10%. Jacob has been very active in the school’s business arena. He has directed business consulting presentations to McKinsey & Co. consultancy firm and Credit Suisse First Boston investment bank. Jacob has received over 30 prestigious awards in academics and athletics over the past few years. Jacob currently serves the Investment Club as Co-fund manager, with approximately $400,000 in assets.
The offering: We offer to purchase a significant minority stake in The Wonderkind for the financing we need to start our business and promote our services. We are open for negotiations.
Potential Risks. While investment in start-ups is always risky, we have a commitment to managing any funds that are received responsibly and wisely. However, The Wonderkind is not an Internet company. Our company provides informational publishing services that highlight key trends in different industries to our clients. We chose to distribute our information via the Internet because it’s the most cost-efficient.
1.1 100 Words Summary of Business Venture
The Wonderkind is an informational publishing company whose focus allows exceptionally bright students with business/investing interests to discuss business matters most relevant to them and their Wall Street analyst counterparts–current market and product trends, social issues, and general stock market dynamics–and decipher how these phenomena translate into current investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients.
Team leaders and contact personnel:
Frank Peanut: peanut@wonderkind.com. Office: (555) 589-3432
Jacob Sweller: sweller@wonderkind.com. Office: (555) 589-3453
1.2 Objectives
We will offer bright, motivated students who are passionate about the stock market a forum to gain real business experience by allowing them to analyze companies and write about them outside of the classroom.
We have the following objectives to grow our subscriber base.
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| Subscribe to Service |
500 |
1,500 |
4,500 |
6,000 |
7,500 |
1.3 Mission
Our goal is to reach the brightest minds of tomorrow and today by giving them the tools to study the trends, themes and technological advancements that are common among college students, and to decipher how these phenomena relate to the investing dynamics in the stock market.
Success Keys 1.4
Here’s a list with the most important steps we’ll take:
- Recruit qualified
Students from all over the country can use our services to properly integrate their research.
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