Margarita Momma rents frozen drink machines. We are available for weddings, parties, and children’s birthdays. We plan to set up concession services at local and fund-raising events within the Copperas Cove, Ft. Hood, Killeen and surrounding areas. You can add alcohol to the frozen beverage, but it’s also enjoyable without. Customers must buy alcohol and add it to the frozen beverages. This is a unique service for the area; however, frozen drink machine rentals have been growing throughout the nation.
The chosen beverage concentrate has natural flavorings, and few preservatives. This makes the concentrate much better than any other brand on the market in both quality and taste. We provide a quality far beyond that found at convenience stores which offer frozen drinks.
Margarita Momma is going to deliver the machine along with everything you need for a successful gathering. Cart delivery includes 50 9-ounce cups, straws, salt, and salt (if necessary for margaritas). The only thing the client must supply is enjoyment. Delivery also includes the mix, and the mixing of the first batch. Here the customer will add alcohol to the drinks. Margarita Momma provided the cart for easy delivery. It also helps to minimize furniture damage. A tray in the cart is deep, which helps to prevent spillages. It also reduces carpet and furniture damage. The cost of the rental includes next-day pick up. This will be done at a convenient time for the customer.
In order to begin renting, Margarita Momma requires $11,960 to purchase three Frosty Factory machines, ten cases of concentrate, two cases of cups, and two cases of straws.
1.1 Objectives
Margarita Momma has set specific goals for the business plan. These are achievable in the first few years. These objectives are outlined below:
- For the first two month, we had sales of $2,000 and steady growth for the rest of the year.
- To increase from three to six machines by Year 1.
- To complete full-time employment in nine months.
1.2 Mission
Margarita Momma will offer a refreshing alternative to the traditional beer at all events, for all ages. We will arrange delivery and setup for the first batch of mix. Machines will be delivered well in advance of party time so that the mix will be ready. The rental cost includes cups, cups, one mix and salt. Straws can be purchased at an additional charge. Written instructions are also included. Extra mixes can be purchased for an additional charge, at the time of rental; but one mix is sufficient for most events. Customers can also pick up the rental mix on the day they are due.
1.3 Keys for Success
Margarita Mama’s success in financial matters is assured by these aspects:
- Unique services, unmatched in both quality and presentation.
- Low operating overhead
- Positive word-of–mouth advertising.
- It is a healthy and versatile beverage that can be enjoyed by all ages.
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