NW Architecture will focus on domestic and international architectural design. The firm is located in the Bay Area close to San Francisco, California. The company will provide architectural services through technologically superior processes. This will allow clients to get more value and enhance design and construction.
The target clients can be divided into four categories: developers, contractors, homeowners, and government. NW Architecture will have a competitive edge due to its ability to use digital-based design tools. A firm’s differentiation will also come down to superior customer service.
Sales are expected to increase by $500,000 in the third and fourth years. Within three years after we start, our company will be profitable.
It is important to secure a location and establish a client base. Then, position the firm to be in a larger global market.
This business plan details the goals, focus, implementation, and exit strategy of this startup company.
1.1 Mission
NW Architecture offers a new type of digital interactive media for both the client and the builder. These media will show both the client and builder what the design will look and how it will be constructed.
To understand what the final result will look like, the client does not have to know any architectural terminology. This is possible with the help of interactive video and computer-rendered images.
These media will also be used in the construction documents. A virtual video rendering will be created of the entire building and provided to the builder. This interactive video render will contain both photographic quality images as well as construction specs. Each detail will be presented in three dimensions. Anyone who can use a computer to access this new way of architectural presentation will be able understand it.
1.2 Keys to Success
- Provide a service that’s technologically superior to your competition.
- A diverse team of architects is used to offer a variety of product styles.
- A large array of global connections.
1.3 Objectives
- Year 3, $500,000 sales and Year 4, $700,000.
- Internet helps to expand the market by 20% per year
- In Year 4, creating a new market segment with the three-dimensional construction documents, and interactive digital presentations to clients.
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