I&B Investments LLC is a new limited-liability company that was formed under the laws and regulations of Utah.
This document contains information about our company. It includes company structure, goals, venture capital requirements and start-up costs. The industry trends are also included.
I&B Investments recognizes the importance of the family entertainment sector and has focused its efforts to create one or more Family Entertainment Centers (FECs). This will provide quality family entertainment to the Weber County community in Utah.
Focused on family entertainment in a family-oriented community, I&B Investments is a company primed to take advantage of an expanding and profitable industry.
Entertainment has become the new buzzword in the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that “people aren’t interested in just buying things.” They desire an experience. This is why authenticity, fun and participation are the key to creating memorable experiences. Americans have money to spend, and they will spend it on entertainment. Statisticians show that Americans spend more money on entertainment than they do on clothing or health care.
Quality family entertainment is the focus of I&B Investments. The initial development phase described in this article includes the construction and commercialization a single FEC. FECs designed by the company are intended to offer the type of family entertainment that the current market needs.
The site that is being proposed for the first time is located on a parcel measuring ten acres in Weber County. It will be followed by a second site within five year.
In addition, to the other capitalization and financing efforts discussed herein the Company anticipates that the Government Redevelopment Agency will provide funds for the purchase of land for the development of these sites.
A U.S. Census Bureau recent census revealed that from 1990 to 1998, personal amusement and recreation consumption increased by $31.5B. With an industry total of $56.2B, this is a staggering increase. Source: U.S. Census Bureau, Statistical Abstract of the U.S: 2000 – The National Income and Product Accounts of the U.S., 1929-94, Vol.1.
Based on the current entertainment pricing and cost structure in the local recreation and amusement industries, we believe that FEC’â€™s anticipated gross sales potential will reach several million dollars within the first year.
We are confident that our team of strong managers and our innovative marketing plan will result in a minimum of five percent annual growth.
The company’s mission is to provide full-service FECs of high quality that will be approved by the LDS majority it serves.
Our goals are:
- Our first year saw us capture 10% of the market.
- A modest increase in gross margins during the second year of operation
- A minimum 10% increase of our market share in each of our first five-years.
Weber County and the surrounding area do not have any quality FECs (for a distance of 50 miles). The company believes by being the first to enter the marketplace and by setting up quality facilities, it can continue to be a leader of the Northern Wasatch Front FEC industry.
Our goal is to understand how we impact the community we do business in. We know that if we have the support of local residents, we will endure the test of time.
I&B Investments was established solely to make I&B Investments a successful and well managed business. However, I&B Investments also strives to create an atmosphere that is fun and exciting for the whole family.
1.3 Keys to Success
Our research shows that our primary target market is parents and their children, ages 5-15 years to 54. We have designed our facilities with this in mind. However, we also plan to consider secondary markets like teenagers and young adults.
We believe that our main keys to success include:
- Popular and diverse entertainment activities
- Secure and ample parking
- Indoor activities all year
- The use of state-of-the-art technology
- Accessibility made easy
We believe that we are able to reduce certain risk factors by:
- Initial capitalization for the company in order to sustain operations until year one
- Low overhead through the use of multi-skilled employees and continual training
- Through aggressive marketing, you can build a strong customer base
- Community involvement and strong ties to the community are important
- Eliminate collection costs by establishing cash/credit/debit card only facilities
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