Value Proposition
The Tracktown Townhome offers its guests a comfortable stay. It also highlights Eugene’s rich track history through hands-on activities.
The Problem
Eugene hotels and other rental properties are comfortable, but can be too costly when there are sporting events or university functions. They also lack the details and amenities to entertain and educate the guests on the local area and its history.
The Solution
Tracktown Townhome Airbnb has more to offer than a comfortable, affordable stay. They provide historical hands-on learning experiences along with exciting amenities.
Target Market
The Tracktown Townhome targets young couples with active children as the primary market. The secondary target market is athletes and sports enthusiasts coming to Eugene for vacation or track events.
Young couples and families with active children are the primary target market:
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They are physically active and want the opportunity to burn off some energy in the comfort of their Airbnb.
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They take an interest in learning by having hands-on experiences.
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They know technology well and would like to experiment with the units.
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A passion for sports and well-known athletes is a common trait.
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They want learning and entertainment to continue beyond the Airbnb.
Competitors & Differentiation
Current Alternatives
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Additional rental spaces in the vicinity of historic Hayward Field
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A few Bed and Breakfasts in the Locality
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One boutique Hotel close to downtown
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Numerous chain hotels with standard amenities
Why Use Us?
The Tracktown Townhome Airbnb is not only a cozy stay in track-famous Eugene, Oregon but it offers hands-on experiences by providing gate-analysis treadmills, interactive track and field history lessons, and fun amenities for guests looking for a unique stay. The Tracktown Townhome is located close to the university so renters can hear and feel the excitement of sporting events.
Funding
The target property is priced at $400,000. The property will be purchased with 20% down plus closing costs. You will need to make minor renovations worth $10,000. $25,000. This is the estimated cost of furniture, kitchen equipment, supplies, and funding for a “repair fund”. The initial funding required is $120,000.
Sales Channels
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Airbnb Website
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Other Rental Websites
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Travel Oregon site
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Zillow
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Instagram
Facebook
Marketing Activity
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Instagram
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Facebook
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TikTok
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Blogs
Financial Projections
The following expenses include internet, TV & streaming, utilities and contributions to a fund. Loan payments, taxes and insurance are some of the other costs. Cleaning, general maintenance, and a gift for guests will be costs. An initial occupancy rate of 60% is expected with an average revenue of $300 per night. Future growth will be modest.
Revenue:
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2023: $65,700
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2023: $70,000
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2024: $73,000
Expenses/Costs:
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2023: $50,000
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2023: $52,000
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2024: $54,000
Profit:
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2023: $15,700
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2023: $18,000
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2024: $19,000
Milestones
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Obtain the necessary permits and licences — May 1, 20,23
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Finish renovations — June 1, 2023
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Add furnishings and amenities — June 22, 2023
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Take professional pictures of the space — June 30, 20,23
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Create your website and social media profiles — July 1, 2023
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Open for business — July 15, 2023
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Review forecast — September 1, 2020
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Incorporate Eugene Marathon event package — April 15, 2023
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Hits 65% or Higher Occupancy Rate — May-August, 2023
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Renovate outdoor patio space — October 10, 2023
Team & Key Roles
Owner/Primary Hosting
The business is established and responsible for overseeing setup fees and the long-term upkeep and maintenance of Airbnb. The day-today operations of Airbnb include refilling the amenities, taking care of urgent maintenance requests and handling communications with guests.
Cleaning/Maintenance Service
In charge of thoroughly cleaning and sanitizing the Airbnb between guests and reporting any damages or maintenance issues to the owner or primary host.
Partnerships & Resources
These partnerships aim to integrate the Tracktown USA history throughout Eugene into the Tracktown Townhome experience. These businesses can partner with us to create a more complete experience, as well as support local businesses in Eugene. We also offer a more personalized experience for our guests.
Video gait analysis, shoe fitting and recommendations available for free
- Tracktown Pizza: Exclusive discount for two medium pizzas
- University of Oregon Track & Field Specially discounted tickets to a UO Track & Field event
- Nike Run Club Tips and insights about running. Also, an exclusive training program that targets specific running areas in Eugene
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