Max Greenwood is a Chicago-based CPA and The Sorcerer’s accountant. It is a small and successful one-person accounting firm and tax preparation service. The firm offers tax accounting, management accounting, and QuickBooks set-up and training for small business clients. To expand beyond a single person business, the company will also offer bookkeeping services for smaller businesses. This will require investments in marketing and staff to increase the business’s expansion to this new business. This business plan organizes the strategy and tactics for the business expansion and set objectives for growth over the next three years.
The company will provide bookkeeping services to clients with the supervision of a CPA at an affordable price. To do this involves hiring undergraduate student bookkeepers and a graduate student manager, keeping fixed costs as low as possible, and continuing to define the expertise of Sorcerer’s Accountant through its website resources. The result will be more than doubling in sales over three year as 8 part-time accountants are assigned to client businesses as necessary, while salary and dividends to Greenwood go up substantially.
Objectives
The Sorcerer’s Accountant seeks to launch a new line of services – small business bookkeeping – which will be offered to the same ongoing clients as Sorcerer’s Accountant currently seeks.
The Sorcerer’s Accountant has set these objectives:
- Two part-time bookkeepers are needed to slowly launch the bookkeeping service.
- To double revenue by achieving bookkeeping service annual revenues equal to or greater the current total revenues within three year.
- To earn a net profit exceeding $60,000 over three years
- To hire 8 part-time bookkeepers within three years
Mission
The Sorcerer’s Accountant is a company that provides full-service tax and management accounting services for small companies in Chicago, Illinois. It enables business owners to not just save money than in-house, and to ensure they comply with tax laws.
Keys to Success
The keys to success for the accounting business include:
- Building trust and rapport with clients
- Maintaining current CPA Certification and continuing education on accounting practice and laws
- Going beyond saving clients money to proposing how they can increase their revenues
- Legal and ethical guidelines in transparency, reporting and taxes
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